Using the new modern design and aesthetic that we had been working on at FTD, the creative team rolled out it’s “I Look To Her” campaign for International Women’s Day. I worked as part of the creative team designing the assets that were implemented at the Philadelphia flower show and on the ground in the city. FTD stationed itself downtown with a retro-wrapped van and handed out 5000 flowers to women across the city. Participants were encouraged to use the hashtag “I Look To Her” on social media to honor special women in their lives who inspired them. This campaign went beyond online messaging and was able to reach out into the local community near and far to inspire people in person in a positive meaningful way. It is this final push of meeting people out in the real world in their day to day lives that I think is very special and can really touch peoples lives.